Volkswagen’s New "Think Blue" Campaign Encourages People To Go Green
Published Thursday, 02 June, 2011 by Blog Admin. Categories: Green.
German automaker, Volkswagen, recently released their "Think Blue" campaign in the U.S. Via a strategic collection of Web ads and billboards, it's aimed at expanding the debate about how our modern civilization can accommodate people's need for mobility while driving vehicles that reap less damage on the environment than most contemporary cars do today.
If you're wondering why Volkswagen didn't opt instead for a "Think Green" campaign, it's likely because "Green" is too expected and would likely get drowned out by all the other "Green" messaging out there. With an air of nostalgia, "Think…