Boston Volkswagen

When it comes to technology, Volkswagen just passed their competition with the debut of an all-new form of advertising that combines print and online media. They've designed a new iPhone app that shows potential customers how Volkswagen vehicle's advanced technologies work in real-world driving conditions.

To use the new app, prospective buyers need only hold their iPhone above a Volkswagen print ad that has a road integrated into the design. By using the phone to trace the path of the road, the app shows how drivers benefit from the car's many safety features, on the open road…

Jonathan Browning was named chief at the Volkswagen Group of America on Monday. He is a former higher-up at General Motors and Ford. Browning hopes to lead the company as it moves to improve US sales.

Browning, who handles the Volkswagen Group's national sales companies, will become president and chief executive effective Oct. 1 2010.

He previously was vice president of global sales, service and marketing at GM and oversaw the company's European…

Volkswagen has introduced a pink Barbie Edition of the New Beetle.

Volkswagen of America, Inc. helped Mattel celebrate Barbie doll's 50th Birthday by transforming a New Beetle convertible into the ultimate Barbie dream car. The life-size pink Malibu Barbie New Beetle convertible made its debut at Barbie doll's Malibu Dream House exclusive birthday celebration.

Customization artists ABD Racing Werks, Katzkin Leather and Interiors and FoamMolders fully transformed the iconic New Beetle convertible into…