Boston Volkswagen

When it comes to technology, Volkswagen just passed their competition with the debut of an all-new form of advertising that combines print and online media. They've designed a new iPhone app that shows potential customers how Volkswagen vehicle's advanced technologies work in real-world driving conditions.

To use the new app, prospective buyers need only hold their iPhone above a Volkswagen print ad that has a road integrated into the design. By using the phone to trace the path of the road, the app shows how drivers benefit from the car's many safety features, on the open road…

You might be aware about Volkswagen's plan to champion all other automakers in the market. Well, the German company isn't about to back retract from their goal. Very much the opposite actually, they are going full-bore ahead.

At the 1^st ever Middle East Automotive Summit in Doha, Quatar, Ulrich Hackenberg, Brand Development Director said, "Our goal is to make Volkswagen the number-one automaker by 2018, economically and ecologically."¹ That's not including Audi, Bentley, or Lamborghini, brands which are also under the VW umbrella.

It does seem like this goal could be out of reach, but…